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According to a new market research report “Global Medical Aesthetics Market Size, Share, Development, Growth and Demand Forecast to 2023 – Industry Insight by Product and by End User’ published in July 2017 by P&S Market Research USA, the global medical aesthetics market is projected to reach $19,419.7 million by 2023, growing at a CAGR of 12.2% during 2017 – 2023.

There is a combination of driving factors which are contributing to this phenomenal growth. The first observation is that attitudes and mentalities have changed, more and more individuals are conscious of the importance of taking care of their skin. Millions of middle class individuals with disposable income who are now reaching their early thirties, have developed a strong interest and commitment to skin care and protecting their “Capital of Youth”. One of their concerns is the desire to optimize their natural skin potential and to slow the signs of skin aging, by seeking out minimally invasive and non-invasive anti-aging aesthetic procedures and dermo-cosmetic solutions.

Another driving factor is the market availability and accessibility; there is a growing trend among patients themselves to directly pro-actively research and purchase the latest skin treatment products. Unfortunately, it is becoming more and more difficult for consumers to cut through the clutter and to decipher truth from false claims and promises. Aesthetic medicine doctors represent an expert and reassuring contact for patients in the event of skin problems. Medical practitioners often have an in-depth knowledge of the patient’s skin history and skin care treatments over time. Thanks to their medical acumen, practical expertise and training provided by the laboratory experts such as NUNII Laboratoire, aesthetic doctors are ideally qualified to understand the biological mechanisms of action of the treatments and its active ingredients, yet are capable of adapting the treatments to meet their specific patient skin needs.

This trust factor between patient and medical skin professionals, along with the practitioner’s reliability and efficiency with the patients, make for a winning combination.

The third significant element of the international growth of aesthetic medicine, is the recent fast-paced development of emerging economies, which has seen the middle-class segments of their population boom over the past decade. This is particularly true for countries such as China, South Africa, Saudi Arabia and Brazil, to name just a few.

This is one of the reasons why the Aesthetic & Anti- Aging Medicine World Congress (AMWC) Committee has decided to organize its fourth meeting in Medellin, Colombia this month between the 16th and the 18th; the fourth AMWC is the first of its kind taking place in this emerging Latin Amercian country. NUNII is proud to contribute to and be part of this growing dynamic for aesthetic medicine in South America.